마케팅 책 추천 / 마케팅 입문서 추천 마케팅을 부탁해 – 처음 배우는 마케팅의 기본 마케팅은 우리의 생활 전반에 걸쳐있는 활동입니다. 단순히 기업이 서비스나 상품을 잘 팔기 위한 전략과 행위만을 일컫는 것이 아니라, 마케팅은 우리를 둘러싼 생활 모든 부분에서 행해지는 활동입니다. 그렇기 때문에 누구나 마케터(Marketer)이기도 합니다. 예를 들어, 누구든지 한번은 경험하는 취업준비생(취준생) 시절에는 입사하기 위하여 ‘나’라는 […]
While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]
Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities. Global marketing is key.
We have now launched our new iLLUMULUS website As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations. Creating value….
We will take a look at the top 5 B2B Marketing Metrics every company should track to evaluate growth for their organization.
Marketing Strategy Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
Welcome to iLLUMULUS. A Global Marketing and Customer Strategy company. We Create Value for enterprise, SMB and startup customers in the B2B and B2C markets. We are focused on global marketing efforts in developed and emerging markets to help companies enhance their growth through key marketing strategies and implementation.
