Are you Ready for Automation?
Contributed by Frank Trevino of ILLUMULUS with Tinman Kinetics – Technology with Heart
Are you Ready for Automation?
Technology seems to grow exponentially these days with large companies such as Google and Amazon leading the charge with automation, but let’s not forget about the tech startups that are disrupting the automation market such as Uber, Airbnb, and Slack, all valued at $1 billion or more and the many more startups looking to be the next unicorn.
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Looking Back at 2018 – Digital Transformational Marketing
Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. […]
Successful Branding in a Digital World
Successful Branding in a Digital World
After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a moment to explain to him, these are items used to help communicate and clarify your brand but they do not define your brand. Branding is strategic while marketing is tactical.
Your brand is “who you are” and “what people say”, when you are not around. It is your reputation. A great way to think of it is by saying, “ I am a great marketer”, and this of course is marketing. It is when your customer comes up to you and says, “I hear you are a great marketer, well this is your brand. Another way to think of it, marketing is the push and branding is the pull.
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After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a moment to explain to him, these are items used to help communicate and clarify your brand but they do not define your brand. Branding is strategic while marketing is tactical.
Your brand is “who you are” and “what people say”, when you are not around. It is your reputation. A great way to think of it is by saying, “ I am a great marketer”, and this of course is marketing. It is when your customer comes up to you and says, “I hear you are a great marketer, well this is your brand. Another way to think of it, marketing is the push and branding is the pull.
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Startup Marketing Guide
Download our latest Startup Marketing Guide
Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts!
Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.
Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts!
Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.
- Your Marketing is only as good as your Product. No level of marketing can help a product that has no value to the customer.
- Know Your Customers and Make a Connection
Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
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Create A Memorable Storytelling Presentation!
So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out to capture my attention. There is the need to create a memorable story!
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5 Steps to Improve Your Digital Marketing Efforts
We all know how important digital marketing is to reach our target audience today. We spend the time to create content, develop our website, craft strategic emails and send out social media campaigns across different platforms to reach our audience but it seems it is not as effective as we are expecting.
Maybe its time for a digital marketing review.
These 5 steps can help you move forward to improve your digital marketing efforts.
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5 Steps to Ensure Positive Marketing Brand Value
Why Branding?
Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Marketing Approach for Startups
Marketing Strategy Overview for Startups
Getting Started
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
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Going Global Guide. Are you Ready for Market Expansion?
While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not only creates the potential trust customer’s look for in an internationally accepted brand or product but also signifies your company has “made it” by expanding beyond the traditional local market boundaries.
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