5 Steps to Ensure Positive Marketing Brand Value
Why Branding?
Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Quick Look at Key Global Market Challenges
Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy. While many opportunities are available, many challenges need to be considered. As with any organization looking to expand, two things must be developed in the planning stage.
Marketing Approach for Startups
Marketing Strategy Overview for Startups
Getting Started
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
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Fashion within a B2C Digital Strategy
Fashion within a B2C Digital Strategy
Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
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Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
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Going Global Guide. Are you Ready for Market Expansion?
While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not only creates the potential trust customer’s look for in an internationally accepted brand or product but also signifies your company has “made it” by expanding beyond the traditional local market boundaries.
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Why Global Marketing is Essential?
Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities. Global marketing is key.
We launched our new iLLUMULUS website!
We have now launched our new iLLUMULUS website
As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations.
Creating value….
Why You Need Marketing?
Marketing Strategy
Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
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Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
Read more
Welcome to iLLUMULUS. Global Marketing & Customer Strategy
Welcome to iLLUMULUS. A Global Marketing and Customer Strategy company. We Create Value for enterprise, SMB and startup customers in the B2B and B2C markets. We are focused on global marketing efforts in developed and emerging markets to help companies enhance their growth through key marketing strategies and implementation.
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