2019 SMART MARKETING STRATEGY GUIDE
/in Digital Strategy, Marketing/by Illumulus2019 SMART MARKETING STRATEGY GUIDE
Whether you are a DIY Marketer or wanting to know more about the basic principles. Get started with your marketing efforts!
Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.
- Your marketing is only as good as your product. No level of marketing can help a product that has no value to the customer.
- Know your customers and make a connection, by delivering an experience and not just a product
Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
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Are you Ready for Automation?
/in Artificial Intelligence, Automation, Branding, Digital Transformation, Marketing/by IllumulusAre you Ready for Automation?
Are you Ready for Automation?
Technology seems to grow exponentially these days with large companies such as Google and Amazon leading the charge with automation, but let’s not forget about the tech startups that are disrupting the automation market such as Uber, Airbnb, and Slack, all valued at $1 billion or more and the many more startups looking to be the next unicorn.
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Looking Back at 2018 – Digital Transformational Marketing
/in Analytics, Artificial Intelligence, B2B, B2C, Big Data, Branding, Content Creation, Digital Strategy, Global Marketing, Machine Learning, Marketing, Marketing Strategy/by IllumulusLooking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. […]
Semantic AI Biographer
/in Artificial Intelligence, Machine Learning, Marketing, Startups, Startups @ko, Storytelling/by IllumulusSemantic AI Biographer
Communication is an intrinsic part of the human experience. In fact, the stories we tell drive positive societal behaviors from relationship building, problem solving, mental health, and human thriving. These stories and the content we share represent our knowledge and our culture.
We focus on artificial intelligence and today AI has unimaginable potential. Our goal is how do we integrate semantic artificial intelligence to solve life’s grand challenges. Hello, my name is Frank Trevino with Tinman Kinetics and we are developing a new semantic AI technology called AI Biographer designed to solve the communication complexities of distance, time and isolation within military deployment and field operations.
Numerous military studies continue to explore the behavioral challenges of deployment, isolation and confinement of military personnel. Some immediate emotional effects include loneliness, fear and withdrawal.
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Our solution focuses on simulating two-way communication while addressing behavioral wellness. Due to isolation and distance, real time communication with family & friends is not always possible and leads to a loss of morale. Collecting personal communication data sets, our solution will remix and retell narratives on a virtual level offering real-time dialogue and positive behavioral reinforcement. In this same process, data sets will determine core communication patterns through speech and visual analysis to evaluate a soldier’s current behavioral state while predicting potential behavioral issues before they arise.
In addition, our solution also facilitates knowledge transfer and training by capturing mission critical communication data sets, remixing and retelling content. Instead of the need for continuous contact with command, information is readily available and structured to support all initiatives in the field helping with decision-making, training and problem solving especially in isolated or unsupervised situations.
Using our semantic AI and other techniques, we can understand the potential behavioral gaps soldiers experience, how often these experiences occur and what preventive measures can be initiated to mitigate these changes and improve human wellness and morale, thus ensuring a higher percentage of mission success.
또한 우리 솔루션은 임무 수행에 필수적인 통신 데이터 세트를 캡처하고 컨텐츠를 리믹스하고 재구성 함으로써 지식의 전수 및 트레이닝을 가능하게 합니다. 지휘권과의 지속적인 접촉 필요성 대신에, 정보는 즉시 사용 가능하고 현장의 모든 계획을 지원하여 격리된 상황이나 감독되지 않은 상황에서 의사 결정, 트레이닝, 문제 해결을 돕습니다.
우리의 시맨틱 인공 지능과 다른 기술을 이용하여, 우리는 군인이 경험할 수 있는 잠재적인 행동 차이와 이 경험이 얼마나 자주 발생하는지 이해할 수 있으며, 인간의 건강 및 사기를 향상시키고 행동 차이를 줄이기 위해 어떠한 예방 조치를 취할 수 있을지 이해할 수 있게 되며, 이는 높은 임무 성공률을 보장합니다.
의사 소통은 인간이 가진 본질적인 부분입니다. 실제로 우리가 전하는 이야기들은 관계 구축, 문제 해결, 정신 건강 및 인간 번영에 긍정적인 사회적 행동을 유도합니다. 우리가 공유하는 스토리 및 컨텐츠는 우리의 지식과 문화를 나타냅니다.
우리는 인공 지능에 중점을 두고 있습니다. 오늘날 AI는 상상할 수 없는 잠재력을 가지고 있습니다. 우리의 목표는 시맨틱 인공 지능을 통합하여 인류의 큰 도전 과제들을 해결하는 것 입니다. 안녕하세요, 저는 Tinman Kinetics의 Frank Trevino입니다. 저희는 AI Biographer 라는 새로운 시맨틱 AI 기술을 개발 중이며, 군대 배치 및 야외 작전 중의 거리, 시간 및 고립 상황에서 커뮤니케이션의 어려움을 해결하기 위해 설계하고 있습니다.
수많은 군사 연구는 군인의 배치, 고립, 갇힘에 대한 행동 과제를 계속 탐구하고 있습니다. 직접적인 영향을 주는 감정에는 외로움, 두려움, 침잠이 있습니다.
시맨틱 인공 지능을 이용하여, AI Biographer는 소스 자료를 혼합하고 재구성할 수 있는 컴퓨터 언어 전송 모델을 사용하여 대상의 언어 스타일과 통신합니다. 처음에는 우리 스토리를 보존, 혼합, 재구성 하기 위해 고안되었으며, 이제는 AI 가상 대화, 시뮬레이션, 트레이닝 및 현장 분석 기능을 제공함으로써 새로운 요구에 부응하고 있습니다.
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Semantic AI Biographer for MD5
By Frank Trevino
Tinman Kinetics
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5 Simple Steps To Presenting
/in Marketing, Storytelling/by Illumulus5 Simple Steps to Presenting
Most business presentations start with a generic boring problem we are all solving, tons of statistics that make no sense and an ending that we never get to because we have already tuned out due to sheer boredom.
We all love a great story!
How Does Your B2B Marketing Automation Stack up
How Does Your B2B Marketing Automation Stack up (1/2)
Choosing Your B2B Marketing Automation Solution (2/2)
How Does Your B2B Marketing Automation Stack up
CMO Perspective
As a long time marketer + techie, it is no surprise that marketing automation is on the mind of every CMO. While the definition of marketing automation is straightforward, its exact functionality and feature sets continue to rapidly evolve. Let’s start with its definition, marketing automation is exactly what it states, the goal of automating marketing actions. These repetitive tasks include emails, social media, and other website actions but with the advent of artificial intelligence, marketing automation platforms are more complex as they woo over companies with their ever-expanding machine learning elements.
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The Future of Smart Storytelling
/in Artificial Intelligence, Big Data, Content Creation, Machine Learning, Marketing, Storytelling/by IllumulusThe Future of Smart Storytelling
Contributed by Frank Trevino with Tinman Kinetics – Technology with Heart
We are storytellers. We have been telling stories throughout our long history from the ancient times to our modern civilization. Today, we still understand that a story is the best form of communication for anyone to remember. As we tell our stories, we incorporate our imagination, creativity, critical thinking, awareness, empathy, and ability to understand others to influence, entertain, excite and bring together.
4 Step "Limited Budget" Marketing Approach
/in Global Marketing, limited budget marketing, Marketing, Marketing Strategy, Startups/by Illumulus4 Step “Limited Budget” Marketing Approach
Introduction
We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in this case, our time. It also forces us to be a little creative and put in more time and effort to build your brand and solution. Here are our 4 Steps…
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Videos effectively connect with your audience
/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content/by IllumulusVideos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
What are the Top e-commerce Countries
/in Digital Strategy, Global Marketing, Marketing/by IllumulusWhat are the top e-commerce countries
Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025. As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.
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Mission
Empowering organizations to harness the power of data, Illumulus offers digital transformation and sustainability strategies, innovative implementation platforms, and AI/ML solutions—turning data into digital assets.
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