Videos effectively connect with your audience
Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
Tag Archive for: socialmediastrategy
How Often Do You Create Content? Developing a Content Strategy.
How often do you create content? Developing a Content Strategy.
This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
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This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
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Successful Branding in a Digital World
Successful Branding in a Digital World
After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a moment to explain to him, these are items used to help communicate and clarify your brand but they do not define your brand. Branding is strategic while marketing is tactical.
Your brand is “who you are” and “what people say”, when you are not around. It is your reputation. A great way to think of it is by saying, “ I am a great marketer”, and this of course is marketing. It is when your customer comes up to you and says, “I hear you are a great marketer, well this is your brand. Another way to think of it, marketing is the push and branding is the pull.
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After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a moment to explain to him, these are items used to help communicate and clarify your brand but they do not define your brand. Branding is strategic while marketing is tactical.
Your brand is “who you are” and “what people say”, when you are not around. It is your reputation. A great way to think of it is by saying, “ I am a great marketer”, and this of course is marketing. It is when your customer comes up to you and says, “I hear you are a great marketer, well this is your brand. Another way to think of it, marketing is the push and branding is the pull.
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Create A Memorable Storytelling Presentation!
So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out to capture my attention. There is the need to create a memorable story!
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5 Steps to Ensure Positive Marketing Brand Value
Why Branding?
Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Quick Look at Key Global Market Challenges
Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy. While many opportunities are available, many challenges need to be considered. As with any organization looking to expand, two things must be developed in the planning stage.
Going Global Guide. Are you Ready for Market Expansion?
While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not only creates the potential trust customer’s look for in an internationally accepted brand or product but also signifies your company has “made it” by expanding beyond the traditional local market boundaries.
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Why Global Marketing is Essential?
Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities. Global marketing is key.
We launched our new iLLUMULUS website!
We have now launched our new iLLUMULUS website
As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations.
Creating value….
Why You Need Marketing?
Marketing Strategy
Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
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Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
Read more
