Videos effectively connect with your audience.
We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
Video content continues to rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.
YouTube is the second most popular social network as of late 2016, and Snapchat, Periscope, and Vine are at the top, as well. Almost every major social network – Facebook, Twitter, Google+, Instagram, LinkedIn, and more – have all made it easier to upload, view and share videos on their respective apps and websites.
We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
Video content continues to rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.
YouTube is the second most popular social network as of late 2016, and Snapchat, Periscope, and Vine are at the top, as well. Almost every major social network – Facebook, Twitter, Google+, Instagram, LinkedIn, and more – have all made it easier to upload, view and share videos on their respective apps and websites.
Top reasons why videos effectively connect with your audience
- Video displays nonverbal communication, which we react to both functional and emotional
- Video engages the audience with movement and sound. It inspires and moves us
- Video drives shares. Social media generates 1200% more shares than text and images combined
- Videos with call to actions produces 380% more clicks than regular call-to-action
- Video provides the best results for search engines by keywords and are 45 times more likely to rank on the first page of google than text
- Videos enhance social communication as evident in the growth of live streaming with social media platforms not only with users but also for businesses
How can video can enhance your marketing efforts?
